We work with Framer, WordPress, Webflow, Shopify, and custom code. Not out of technological whim — because each client has different needs. Here's how we decide.
Why there's no "best tool"
The classic agency mistake is picking a favourite tool and forcing everything into it. The result: e-commerce sites built on Framer, blogs on Shopify, landing pages on WordPress with 40 plugins. It works, but it's rarely optimal.
We took a different approach: mastering several tools to recommend the right one for each situation. It's not more complicated — it's just more honest.
Our decision framework
Framer — showcase sites, landing pages, portfolios
Framer excels for visually demanding sites where animations and performance matter. Ideal for startups, agencies, and freelancers who want to stand out. Excellent Lighthouse scores by default, simple content editor for the client.
WordPress — content-heavy sites
For blogs, institutional sites with dozens of pages, or projects requiring an advanced CMS with multi-user permissions. WordPress remains the reference for large-scale content management and editorial SEO.
Webflow — intermediate CMS projects
When the client wants to manage a structured content collection themselves (product pages, case studies, articles) without going through WordPress. Webflow offers a good balance between visual flexibility and content management.
Shopify — e-commerce
As soon as there's a product catalogue, shopping carts, payments: Shopify. Full stop. It's the most mature ecosystem for online commerce, with thousands of native integrations and an infrastructure built for selling.
Custom code — when no tool is enough
For complex web applications, platforms with specific business logic, or projects that integrate with existing systems. Longer and more expensive, but sometimes the only real option.
What this means for you
You don't have to choose yourself. During the first call, we analyse your project, your goals, your ability to manage the site independently, and your budget. We then recommend the most suitable tool with a clear rationale.
The tool serves the project. Not the other way around.