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h3{letter-spacing:-.03em;color:#fff;margin-bottom:8px;font-size:22px;font-weight:900}.article-cta p{color:#fff9;margin-bottom:20px;font-size:14px;line-height:1.6}@media (max-width:1024px){.article-layout{grid-template-columns:1fr}.article-sidebar{flex-flow:wrap;position:static}.aside-card{flex:1;min-width:220px}}@media (max-width:600px){.article-nav{grid-template-columns:1fr}}@media (max-width:480px){.article-hero{padding-top:90px}.article-title{font-size:clamp(24px,7vw,32px)}.article-meta{flex-wrap:wrap;gap:6px;font-size:12px}.article-meta-dot{display:none}.article-hero-img{border-radius:16px;width:calc(100% + 32px);margin:0 -16px}.article-body{font-size:15px}.article-body h2{font-size:20px}.article-body h3{font-size:17px}.article-body pre{border-radius:12px;padding:16px;font-size:13px}.article-body img{border-radius:12px}.article-body blockquote{padding:16px 20px;font-size:15px}.article-tags{gap:6px}.article-tag{padding:4px 10px;font-size:12px}.share-bar{flex-wrap:wrap;gap:8px}.article-nav{gap:12px}.article-nav-card{padding:16px}.aside-card{padding:20px}.article-cta{border-radius:16px;padding:24px}.article-cta h3{font-size:18px}}
